Bing AI will feature more ads from Microsoft

Bing AI chat experience will feature more ads, Microsoft confirmed. This is being done to increase revenue generated by publishers in this new world of search, according to the company.

It said that it would drive these changes, "through new features like chat and answers", and that it would be, "pioneering the future of advertising in these new mediums".

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In a statement, the Redmond-based company said it discussed with its publishing partners how to curate content in a way that "is meaningful for our partners".

It suggested adding a rich caption with sponsored content alongside the answers. By doing this, its partners will be able to generate more revenue while engaging users with the content.